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You are here: Home / Lease Vs Owning a Website

Lease Vs Owning a Website

First off, let’s discuss terminology as well as how we do things at Good Marketing Group.

Terminology

  • Own: By own, we mean that you pay up front (or over the course of the development) for a company to build you a website. Although you might have hosting fees after the website launches, you have paid for the whole website upon launch.
  • Lease: By lease, we mean that when you hire a company to build you a website, you agree to pay them a flat fee every month (or whatever the terms of the agreement are) for a designated time. In essence, you are leasing the website until you pay it off or leave.

How Good Marketing Group Does Things

We sell website development packages. When a client purchases a package from us, after the project is finished and the website is launched, the client owns the website. Although they pay us a fee to host the website for them (store it on our servers and oversee the maintenance of the website), they own that website. They have access to their own website. If they wanted to leave us, we would hand them over the files, databases, and everything associated with the website.

This is how we do business.

Pros and Cons

Understanding how we do business when it comes to websites, it’s worth looking at the pros and cons of both ways.

Lease Pros

  • The most obvious pro for leasing is that it has a low cost of entry. You are paying a smaller fee per month than if you just outright bought the website.
  • Your hosting fees might be part of the overall lease.
  • Your website could be upgraded with each new lease.

Lease Cons

  • You don’t own your website. If you leave, you probably will not be able to take your website files and database with you.
  • While you may be paying less per month, the overall cost of leasing the website could cost you more in the long run.
  • There might be other costs that come along during the lease that creep up the overall cost.
  • You might have to undertake certain tools and technology that the developer requires of all websites.
  • You’re data might also be accessible and used by the company that you are leasing to.
  • The developer is not incentivized to do more business with you since they are already getting a payment from you regularly.

Own Pros

  • You own the website.
  • Should your relationship with your developer not work out, you can leave and hire another developer to do work.
  • You can help shape the tools and technology that go into your website.
  • The developer is incentivized to build a long-term relationship with you because they want to sell you new tools and solutions.

Own Cons

  • Initial cost to develop and launch a website.
  • There is a monthly hosting fee.

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Custom-Built Websites

The Good Marketing Group designs and develops custom-built websites focused on growing your business.

We have website packages to fit your needs and budget:

  • Responsive Website: Traditional responsive and secure wordpress websites.
  • Catalog Website: Combining a traditional website with eCommerce elements.
  • One-Page Website: Perfect for new companies or those companies needing a simple website.

Sales Programs

The Good Marketing Group builds custom sales programs to help our clients meet their business goals. For example:

  • Reputation Management: A review management tool designed to increase customer reviews on your website as well as on your social media platform(s).
  • Lead Chaser: A lead management tool created for the sales staff to close more sales quicker.
  • Boomerang: A cross marketing behavior-based email marketing program.

Service Programs

Based on the feedback from Heath company service departments, the Good Marketing Group has developed:

  • Service Reminders: Designed to remind your service customers to schedule appointments then reminds them about appointments after they’ve been made.
  • Services Reminders can also have text messaging as well as prerecorded message auto-calling capabilities installed.

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Contact

Location
2500 E High Street, Suite 810, Pottstown, PA 19464
Phone
484-902-8914
Website
www.goodmarketinggroup.com

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