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Hearth Industry Marketing

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You are here: Home / Sales Programs / Cross Marketing

Cross Marketing

You’ve Already Won Them, Now Increase Sales!

cross marketing engages customersYour customers already know that your company and staff are awesome. Now is the perfect time to increase sales by Cross Marketing other products or services to them.

Good Marketing Group’s Boomerang Program is a web platform that combines proven marketing strategies and the power of behavior-based email marketing to cross-market to previous customers, hook them, and bring them back in!

Reawaken Sleepy Relationships

When you reach out to customers through our Boomerang Program, you re-engage them and give them an offer that they can’t refuse for another part of your business. For example:

  • Encourage your hearth clients to add fire to their outdoor living room.
  • Encourage your gas grill customers to add a gas fire table and/or dining set to their patio.
  • Remind your fireplace customers to have their fire feature serviced during the summer months versus the fall.
  • If a hearth customer has a gas grill, offer to service it during their annual service appointment for their gas fireplace or insert.
  • Encourage grill and/or patio furniture customers to purchase a hearth product.

Don’t know how to categorize your customers for Boomerang?

We are list managers and can offer creative ways to still cross-market to your customer list while organizing your customers for future marketing efforts.

Click to learn more about how Boomerang can knock out your sales goals before you know it…

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Custom-Built Websites

The Good Marketing Group designs and develops custom-built websites focused on growing your business.

We have website packages to fit your needs and budget:

  • Responsive Website: Traditional responsive and secure wordpress websites.
  • Catalog Website: Combining a traditional website with eCommerce elements.
  • One-Page Website: Perfect for new companies or those companies needing a simple website.

Social Media Posting

Now more than ever, Social Media is a way for companies to stay in the forefront of the customer’s mind, position your company as the expert and even increase exposure to new prospects in a very targeted, direct method.

Good Marketing Group’s Social Media Programs include:

  • Social Media Toolkit: Claim and update your online directory listings.
  • Social Media Posting: Weekly postings using relevant and engaging content for current followers and new prospects.
  • Blogging: Writing relevant industry-related blog posts for your website and promoting via social media.

Service Programs

Based on the feedback from Heath company service departments, the Good Marketing Group has developed:

  • Service Reminders: Designed to remind your service customers to schedule appointments then reminds them about appointments after they’ve been made.
  • Services Reminders can also have text messaging as well as prerecorded message auto-calling capabilities installed.

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Location
2500 E High Street, Suite 810, Pottstown, PA 19464
Phone
484-902-8914
Website
www.goodmarketinggroup.com

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